In this conversation, Shane Levinson discusses the relationship between advertising spend and lead generation, emphasizing the importance of understanding cost per lead dynamics. He shares insights on how increasing spending can lead to more leads, even if it results in a higher cost per lead initially. The discussion also touches on strategies to optimize lead generation over time.

Takeaways

• It's producing the results.
• My cost per lead has more than 2.6 cost per lead.
• If I want more leads, spend more money.
• We got fricking leads coming.
• Looking at numbers is crucial for decision making.
• Decreasing cost per lead is a future goal.
• Spending more money leads to more leads.
• Understanding lead generation is key to business growth.
• Marketing strategies should adapt based on performance.
• Investing in leads can yield long-term benefits.

Chapters

00:00 Introduction to Flooring Stories Podcast

00:12 Navigating the Flooring Industry's Labor Dynamics

00:47 Future Plans and Innovations in Flooring