How do you develop a jewelry brand lifestyle?  What has changed recently in social media, and should you care?  Are there similarities between social media and traditional media you need to know about?

Our special guest is Shane O'Neill, the Vice President of Fruchtman marketing delves into these topics and much more in this week's episode.

Shane brings more than 26 years of creative and marketing experience to the show today.

His experience includes concepting, directing, and producing effective digital marketing strategies including social marketing, SEO SEM (paid search), and website interconnectivity.