<p>Shann Biglione is the Head of Strategy at Zenith USA, and has previously worked at Walt Disney Studios, Doco, and Publicis Media in China. Brian and Shann go behind the scenes to talk about Shann's career in media and agencies, the different aspects of creative strategy, launching new products, and how campaigns can work effectively across different channels.</p>

Shann Biglione is the Head of Strategy at Zenith USA, and has previously worked at Walt Disney Studios, Doco, and Publicis Media in China. Brian and Shann go behind the scenes to talk about Shann's career in media and agencies, the different aspects of creative strategy, launching new products, and how campaigns can work effectively across different channels.

Shann Biglione, Head of Strategy at Zenith, on creative strategy in advertising

Every week, go behind the scenes with marketing and creative leaders. This podcast will go deep into the process of how great marketing campaigns and creative projects are taken from idea to launch. You’ll learn how different companies develop their strategies, manage their processes, structure their teams, collaborate with stakeholders, and which tools they use to make it all happen. Host Brian Bosché, Co-founder of Slope, a creative agency turned software company that was acquired by Smartsheet, investigates how teams and individuals harness creativity to deliver real-world value.

Share Shann Biglione, Head of Strategy at Zenith, on creative strategy in advertising

Sign up to save your podcasts

Shann Biglione, Head of Strategy at Zenith, on creative strategy in advertising

Shann Biglione, Head of Strategy at Zenith, on creative strategy in advertising