SHANNON ADDISON, the developer of "Breadcrumbz" is all about anti-bullying, with a focus on girls. Her books and characters are created to assist girls and their parents to recognize what is going on; developing a strategy; and then implementing that strategy to achieve success and care for all. 

FROM HER WEBSITE:

"Shannon Addison is a “work-at-home” mom, military spouse, and mother of two amazing girls. Her mother (who was a teacher for 25 years) inspired her to create a product line that would positively impact the lives of children.

Her mom believed that everyone is given a voice to use for whatever purpose each person intends to pursue. The challenge, she said, was finding a way to use your voice for good. For Shannon, this is her voice.

Raising girls has provided a lot of insight about what lessons are important during the most critical growth years. Today there are a lot of products on the market that promote self-esteem, but not many that really target self-acceptance.

Throughout this journey with each of the Breadcrumbz, girls are not only shown how to acknowledge who they are with their own shortcomings or flaws, but are guided through a process that suggests how to embrace them and to celebrate the difference they make in their lives."

https://www.mycrumbyworld.com