Shannon Goodman is the Executive Director of the Lifecycle Building Center in Atlanta, which has redirected nearly 13 million pounds of usable materials away from landfills and generated over $6 million in community savings, including 450 in-kind material grants to nonprofits. Shannon also serves as Board President for the nonprofit Build Reuse, representing reuse-focused organizations across the U.S. 

We talked to her about running a nonprofit and about the changes afoot in the AEC field. “We are in the midst of a massive mind shift,” she says. “It's only going to work if people actually see that there is value. We have to stop thinking about these materials as waste. They are resources.”

Shannon’s vision for the reuse work is that “the entire process of what we do gets really sexy for people,” she says. “I look forward to a time when people are compelled by the stories they are hearing of what has been saved and reused. They will think, ‘I want a piece of that for my work.’ That is only going to happen if we make it really easy to tell those stories.”