Designs Act

Shape Marks: Protecting 3D Designs ✨


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🏛️ The Handbag Clasp That Changed Everything

🌟 Picture this: a luxury handbag with a stunning, unique clasp that's not just decoration - it's the brand's signature. But how can a designer legally protect such a 3D feature from being copied? The answer lies in India's fascinating world of shape marks!

💡 What You'll Discover:

  • 🔍 How product shapes can become powerful trademarks under Indian law
  • ⚖️ Why your handbag's unique clasp could be worth legal protection
  • 🎯 The difference between functional design and trademark-worthy distinctiveness
  • 💎 How colors in specific places can become exclusive brand assets

🚀 Real Cases Discussed:

  • 💎 Colgate Palmolive vs. Anchor Health & Beauty Care - How red and white packaging became legally protected
  • Christian Louboutin vs. Abu Bakr - The red sole case that redefined color trademarks in India

🎨 Practical Designer Insights:

  • ✅ Step-by-step process for registering shape marks
  • 🛡️ Legal benefits of protecting your unique design elements
  • ⚡ What makes a shape distinctive enough for trademark protection

🎙️ From luxury handbags to shoe soles, discover how the future of branding goes far beyond logos - and why your product's unique texture, mechanism, or interactive elements might be your next trademark goldmine!

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Designs ActBy Sharad Bansal