<p><strong>At Saffron we say that “brand is the promise of an experience – delivered”. In this episode, Ben Knapp, Chief Growth Officer at Saffron, explains how companies should deliver on this promise by shaping the way that audiences experience the brand. Once a promise is established, what assets, touchpoints and moments should you focus on when it comes to enhancing brand experience?</strong></p>

At Saffron we say that “brand is the promise of an experience – delivered”. In this episode, Ben Knapp, Chief Growth Officer at Saffron, explains how companies should deliver on this promise by shaping the way that audiences experience the brand. Once a promise is established, what assets, touchpoints and moments should you focus on when it comes to enhancing brand experience?

Shape the brand experience

In this podcast we will share the most important insights that we have gathered from several decades of working closely with some of the world's most disruptive brands. We will show how every business, start-up to enterprise, can design its brand using disruptive thought and action. From how-to sessions with members of our executive team, to conversations with our clients, learn first hand how to position your brand to compete with disruptive challengers - and to challenge and disrupt yourself.

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Shape the brand experience

Shape the brand experience