Branding isn’t about fonts or logos—it’s about clarity, identity, and purpose. In this episode, Ashlee helps parents and mentors guide young entrepreneurs through articulating who they are, what they offer, and why it matters.

In this episode, you’ll learn:

• How to help students choose a business name they love

• The basics of storytelling for young entrepreneurs

• Simple visual branding guidelines families can use

• Why clarity beats creativity when they’re just getting started

If you haven't grabbed your copy of The Future CEO Playbook, this is the perfect time. Order the spiral-bound workbook at https://ashleeilg.com/playbook or as a paperback on Amazon and follow along each week.