Tan-Versations

Shaping Gender Equality


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I had the amazing opportunity to interview Karuna Rawal, the lead strategist of the #LikeAGirl Campaign that won an Emmy Award and 14 Lions at the Cannes Film Festival in 2015. Karuna started her career in Marketing for Financial Services but very quickly moved to P&G, where she worked for 10 years. After that she moved to Leo Burnett where she worked on the infamous ad for the P&G Always #LikeaGirl Campaign that won over 40 industry awards including Emmy for Outstanding commercial, global Effies, Grand Clio and D&AD Black Pencil.

She is currently the CMO and CRO of Nature’s Fynd. Nature’s Fynd is a Chicago-based food tech company that is creating Fy - an alternative protein to feed the world’s growing population while nurturing the planet. The company was born out of research conducted for NASA on microbes in Yellowstone National Park. The company’s fermentation technology produces a complete vegan protein using only a fraction of the resources required by traditional agriculture. The company has raised $500M to date and was Chicago's 10th unicorn for 2021.

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Tan-VersationsBy Tanya Aggarwal