Welcome back to the Pharma Sales & Tech Podcast by Platforce! In Episode 17, we're diving deep into the world of healthcare market access. Our guest, Rabab Khodary, a respected market access leader, takes us on a journey through the complexities and collaborations that drive success in this critical area of the pharmaceutical industry.

Episode Highlights:

• Understanding Market Access: Rabab explains the essence of market access and how it ensures patients receive timely access to innovative treatments. She emphasizes the need to align strategic priorities and integrate departments such as regulatory, sales, marketing, pricing, and finance.
• Crafting Value Propositions: Discover the art of crafting unique value propositions that resonate with stakeholders. Rabab shares insights into showcasing the economic, clinical, and humanistic value of products tailored to specific market needs and regulations.
• Emotional Intelligence in Leadership: Learn about the significance of emotional intelligence (EQ) in effective leadership. Rabab breaks down EQ pillars – empathy, self-awareness, self-regulation, social skills, and motivation – and their role in successful collaboration within cross-functional teams.
• Market Access in Value-Based Healthcare: Rabab envisions the role of market access in the future of value-based healthcare, particularly in alignment with Saudi Arabia's Vision 2030. Discover how market access will shape policies and integrate innovative products into healthcare systems.

Key Takeaways:

1. Complex Collaboration: Market access involves aligning various departments and stakeholders to ensure patients receive timely treatments.
2. Tailored Value Propositions: Crafting unique value propositions based on market needs and regulations is crucial for successful engagement with stakeholders.
3. Emotional Intelligence Matters: Emotional intelligence plays a vital role in effective leadership and collaboration within cross-functional teams.
4. Market Access and Value-Based Healthcare: Market access will play a pivotal role in shaping policies for recognizing and integrating innovative products into healthcare systems.

Conclusion:

Join us in this insightful episode where Rabab Khodary shares her expertise on market access, collaboration, and innovation in healthcare. Whether you're a seasoned industry professional or an aspiring leader, these insights will surely broaden your perspective. Don't miss the chance to connect with industry experts and enhance your knowledge at the upcoming Market Access Summit/Conference.

 Whether you're a seasoned professional or an aspiring leader, this episode is a must-listen!

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