BEworks Conversations

Shaping Perceptions and Behaviors with On Amir


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For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-on-amir


Kelly Peters and On Amir dive deep into how behavioral science can be used during a pandemic to improve outcomes, and what they think the long-term impact of this current pandemic will be.

On Amir is a Professor of Marketing at Rady School of Management, UC San Diego, and Associate Dean. On is an expert on consumer psychology. His work answers questions such as when consumers will – or will not - follow the crowd, and when they will make seemingly irrational decisions.

----more----In this conversation, Kelly and On talk about the impact of the pandemic on our perceptions and our behavior, both now and in the future.

How we can influence people who have different perceptions of the risk COVID-19 poses

  • How has the public perception of science changed, and what people get wrong about science

  • How are habits and routines impacted by shelter in place policies

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