Earning your accreditation in public relations is a milestone. Maintaining it is where the real growth happens. 

In this episode of "Shaping Strategy: The APR Journey," host Krystyna Baumgartner, APR, sits down with Tove Tupper, APR and Emily F. Popek, APR, NSPRA's representives to the Universal Accreditation Board. Together, they unpack what it actually looks like to sustain your APR over time, and why it’s far more than a renewal requirement. From demystifying CEUs to sharing unexpected ways to earn credit (yes, even outside your day job), this conversation reveals how maintaining your APR naturally aligns with the work you’re already doing. More importantly, it explores how the process keeps you connected, curious and continuously evolving in your role. You’ll hear:

• Why earning renewal credits is easier (and more meaningful) than many expect
• How to build simple habits that keep you on track (without last-minute stress)
• The difference between “checking a box” and truly staying engaged in your profession
• Practical ways to align your APR renewal with your long-term career goals

Whether you’re newly accredited, years into your APR or simply curious about what comes next, this episode offers a grounded, real-world look at how professional growth doesn’t stop at certification: it deepens because of it.



https://www.nspra.org/