Customer Conversations

Shaping strategy with Basecamp’s Ryan Singer

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Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:

  • The role and goals of customer research in the shaping process
  • The workflow breakdown of the ‘jobs to be done’ framework
  • Using research in your pitch
  • The main goal of prototyping your product

    • Connect with Ryan

    • Follow Ryan on Twitter
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      Customer ConversationsBy Sean Boyce and Stuart Balcombe
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