Mark Schoenrock joins Hanging Pixels host TW Woodward to discuss the decisions and business practices that lead up to Shutterfly's acquisition of the school photo colossus, Lifetouch. Mark and TW speculate on the path forward and how this new business model--driven by an online retailer, with a CEO transplanted from Amazon--will change the photo industry forever.

Our guest, Mark Schoenrock spent over 25 years at Lifetouch and rose to several executive positions, including VP of Photography.