This month Professor Matt Freeman sat down with Caroline Orr, Co-Owner of Program, Future Space’s new Brand & Marketing Business Partner, to explore one of the biggest questions facing tech founders today:

What does great marketing look like in an AI-accelerated, do-it-yourself world?

Caroline shares:

•Why founders often overlook brand strategy

•How agencies are evolving as AI reshapes the landscape

•What an “ideal founder–agency partnership” really looks like

•How Program is helping businesses use AI responsibly and creatively

•Her one essential piece of advice for any early-stage tech founder

If you’re a startup leader, marketer, investor — or just curious about where brand strategy is heading — this is a brilliant, generous conversation.

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