In this episode of THE CHITCHAT, we sit down with Martin Wettergren, CEO & Co-Founder of Soultech, to delve into the world of conversational commerce. Martin shares the journey of building Soultech into a leading conversational commerce platform, highlighting its role in enriching customer experiences. We explore the potential of platforms like WhatsApp for customer engagement, the experience of nurturing a tech start-up from Marbella, and key takeaways from 'The Future of Commerce' event, which united 100 founders in a landmark gathering. This episode is essential listening for those intrigued by the forefront of e-commerce innovation and the stories of tech entrepreneurship.