In this episode of "In Your Element," the spotlight is on Element451 and its groundbreaking advancements in digital transformation for higher education. Eric Range, VP of Product, discusses how Element451 is leveraging AI to enhance student engagement and streamline administrative processes. He introduces the latest AI-driven tools, such as specialized assistants for admissions and financial aid, which are designed to provide personalized and efficient solutions. Eric also highlights the company's approach to integrating user feedback and prioritizing impactful product developments. The episode offers valuable insights into the future of AI in edtech and practical advice for institutions looking to improve their recruitment and enrollment strategies.

Key Takeaways

• AI-Powered Tools: Element451 continues to be on the forefront of innovation. Listen to Eric talk about our new AI assistants, which specialize in various fields like admissions and financial aid, providing more accurate and personalized student interactions.
• Feedback Integration: Importance of user feedback in shaping product features and the methodical approach to prioritizing and implementing changes.
• Future of AI in EdTech: AI is here to stay, and its integration into educational tools will continue to grow, enhancing both student and staff experiences.
• Digital Transformation: The need for higher education institutions to embrace digital tools and be prepared for the necessary changes to improve efficiency.
• Product Development: Element451's unique approach using the ShapeUp methodology allows for flexible and responsive product development cycles.
• Practical Advice: Eric's tips for institutions include focusing on progress over perfection and being open to change and leveraging new tools effectively.

Calls to Action

1. Subscribe: Follow the podcast for more insightful episodes with industry leaders.
2. Engage with Element451: Visit the Element451 website to explore their AI-driven solutions and upcoming features.
3. Join the Community: Participate in Element451's online community to share experiences and solutions with peers.
4. Watch the Keynote: Check out the recordings of the product keynote at Engage for a deeper dive into the new features discussed.
5. Provide Feedback: Engage with Element451 by sharing your feedback and suggestions to help shape future products.

Guest Name: Eric Range, VP of Product, Element451 

Guest Bio: Eric Range brings nearly 20 years of higher education and EdTech experience to his role as Element451’s VP of Product. Eric has served in a number of student affairs and enrollment management roles including Assistant Vice President of Enrollment Management Operations at Drew University. As VP of Product Eric serves as part of Element451 Product Leadership team, delivering innovative solutions that serve our partners and improve the student experience every day.   
He’s passionate about leveraging technology to increase the human connections so important to enrollment management and student engagement. In addition to guiding institutions—from small private colleges to large public universities—in leveraging the power of conversational technology and CRM systems, Eric has also served as CRM Product Owner for a Fortune 500 company. 

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register