Anna Lappe, founder of Real Food Media and co-founder of the Small Planet Institute, would like to change the way our media represents the story of food. Real Food Media has been calling on media institutions to be very transparent about their sources and to follow strict codes of conduct about reporting on conflicts of interest. "Every year some of the biggest companies in the food and chemical ag sector spend hundreds of millions of dollars on shaping the story of food," says Anna. When corporations are the only ones telling the story of food in order to sell their products, it becomes a one-sided story that often leaves out important points, like whether it's actually good for our bodies or for our planet. Anna would like to see this discrepancy be more apparent to consumers. Ultimately, she wants to help people see these misleading strategies and "be able to then spot them out there in the world when they're happening in real time."