Tomer Sharon has been doing UX research for more than 15 years. He's written two books and a couple years ago left Google to lead the UX team at WeWork, a co-working startup turned unicorn that's valued at close to $20 billion. We got together after I heard that Tomer was talking about the death of the research report. The inability of classic reports to effectively convey meaning and meet the needs of product teams seems to be a reoccurring theme. I wanted to hear how Tomer and his team at WeWork had rethought the paradigm.

Want to try Tomer’s approach yourself? Here’s the Airtable template.