Sharechat observed that 23 percent of users created entertainment-related content on its platform while engagement on romantic content was around 14 percent.

"450 million UGC (user-generated content) posted/created on ShareChat, in formats spanning images, videos, GIFs, etc, with over 580 million hours of video played on the platform which got more than 14 billion WhatsApp shares this year," the company said in a Sharechat 2019 Trendz report.

"Hindi led the user-generated content creation with 22.5 percent followed by Tamil with 19.4 percent.

The social media platform claims to over 60 million users, which includes 21 million content creators on its platform.

The Bengaluru-based company, which has about 60 million monthly active users (MAUs), aims to double its user-base by December next year. | To read full story, visit https://startuparound.com/read/1575621008.5459383/Sharechat-says-its-content-was-shared-14-billion-times-on-WhatsApp?ref=audio_experience