Today we're featuring TWO books by Shari Graydon: Made You Look: How Advertising Works and Why You Should Know and In Your Face: The Culture of Beauty and Youth.

In Your Face is about "the pressure on teens to live up to unattainable ideals of beauty," according to Graydon. The book talks about where our ideas of beauty come from, all the way back to early childhood. It goes on to take its readers through an historical and cross-cultural look at physical ideals.

Made You Look is also aimed at young readers, examining how they're targeted by marketing and advertising. Like In Your Face, this book also delves into the ideals that are pressed upon teens by various societal influences.

In this 2-minute video, filmed at the Toronto offices of publisher Annick Press, Graydon explains how and why these ideals are unobtainable and describes her hopes for creating a more "media-literate" youth.