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Sharief Ibrahim: CBRE's Executive Director's vision for a stronger real estate industry


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Reimagining Broker Success

A significant portion of the conversation centres around CBRE's innovative "affiliate model," a self-employed brokerage approach that provides flexibility while maintaining quality service standards. Unlike traditional employment models or other self-employed setups in the industry, CBRE's approach uniquely provides brokers with instructions and leads rather than requiring them to source their own business. "The affiliate model is essentially a self-employed brokerage model with a few differences," Ibrahim explains. "We provide brokers with instructions. We don't expect them to go out and win new instructions." This hybrid approach allows professionals to focus on their strengths in transacting rather than having to both win and execute business, while offering remuneration that wouldn't be financially viable under a traditional employment model.

Potential consequences of the Renters Reform Bill

The podcast also delves into pressing industry challenges, particularly the upcoming Renters Reform Bill, which Ibrahim describes as "the single biggest change to the private rented sector since 1998." While the removal of "no-fault evictions" has garnered headlines, Ibrahim highlights a potentially more significant aspect: the inability to ask tenants to pay rent in advance, which could have serious "unintended consequences." When discussing the future of real estate, Ibrahim emphasises that the fundamental issue remains insufficient housing supply. "I think fundamentally we don't build enough homes," he states, adding that the build-to-rent sector presents opportunities as private landlords exit the market due to increased regulation and taxation.

Closing thoughts

As the conversation wraps up, Ibrahim shares his wish for the industry: greater collaboration. Despite the competitive nature of real estate, he believes professionals need to communicate more openly, share ideas, and present a unified voice when addressing regulatory changes. "We don't talk to each other enough... We don't share ideas. We don't come together as an industry," he observes, noting how this lack of unity undermined the sector's ability to effectively engage with the government on the Renters Reform Bill. Ibrahim's perspective offers a refreshing take on real estate's future—one that embraces innovation, flexibility, and collaborative problem-solving to address the housing challenges facing the UK market.

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