The Trackless Path

Sharing a Brand


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What if we decentralized our corporations

Not because of government mandates, 

But because we want less headaches.

And what if each factory worker went home

And operated a cottage industry 

That cooperated with a central idea - a central brand.

What if we shared the brand.

I did that once. I cooperated with a friend.

I manufactured certain products. He manufactured others.

And we shared the same brand.

In the end, we both made more money 

And had less headaches.

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The Trackless PathBy Jonathan McCormick