This episode features a conversation with Melis Figanmeşe, campaigns lead at IFRC, The International Federation of the Red Cross and Red Crescent. It was recorded in June 2023.

Through her work, which focuses on climate communications, Melis is tasked with bringing together 191 Red Cross and Red Crescent societies and 14 million volunteers around the world to campaign together.

In this capacity, she’s launched an award-winning campaign, #ClimateChangedMe, together with Greta Thunberg, and continues to find compelling ways to raise the alarm on the climate crisis through storytelling.

Amongst other things, Melis and I discussed how stories can help audiences relate to the ways that climate change is impacting the lives of others, the importance of cutting out the jargon and communicating with accessible language, and some practical tips for running successful campaigns at scale.

Additional links:

The #ClimateChangedMe campaign

International Federation of the Red Cross and Red Crescent