EPISODE 127: Sharing the Cost Savings with the Customer This next step will require you to do something not often practiced and dangerous - sharing your cost and margin numbers with customers. In a normal setting this could provide pushback on your pricing, but during an economic downturn when everyone is scrambling to stay in business it will have the opposite affect.

What B2B customer would turn down a request to strengthen thier core and stay in business when so many are struggling or dying?

Topics: Changes in how your offer (products & services) are tiered Changes in pricing structure Impact on costs and margins