Time for the meeting! You want to hold the surprise to the end so initially you are sharing insights about the relationship and what improvements have already been implemented in the relationship. You are looking to intrique them and the unstated thought process you want to stimulate is "how can we do this in our company?"

Saave the punchline to last whre you announce effective immediately the price reductions they will receive. Once the whole thing haas been consumed, close with the clincher - "how can we help you do the same?"

Topics: Introduce the Purpose of the Meeting - Using Their Feedback, the Process Improvements You Made Walk Them Through the Report First for understanding Second open to questions - gain their insights Third offer them price reductions starting today - what has been ordered or future purchases Offer to Help Them to Achieve the Same in Their Processes