Is your personal name also your business name?

Rachel Smith is the founder of Rachel's List. She is THE Rachel and I was curious as to how she managed showing up with her personal name and her business name.

Rachel is a writer, podcaster, business owner, community manager superstar and mum. I've known Rachel for years through my copywriting and PR days and she is such an advocate for freelancers and small business.

Her podcast The Content Byte, which she hosts with Editor and Writer Lynne Testoni, helps freelancers and writers to run their businesses better! It actually helped me greatly at the start of the pandemic.

In this episode we'll be talking about:

- The pros and cons of having your name in your business name

- Working under your own name in business

- The need to position yourself to attract work

- How to balance multiple businesses

- That freelance life

I'm so so grateful to Rachel for the community she's created and her tireless support of freelancers and business owners. We need more champions like this!