tell me more about that

Sharks, Branding, Being Kind & Going for IT


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In this solo rant, Liz Karamavros dives into the power of marketing and branding to shape culture, self-perception, and community. From Jaws and shark phobia to rebrands like Keep It Cleaner → Kic, Liz unpacks how brands can either prey on insecurities or empower people to trust themselves more.

She explores authentic rebranding, creative identity, mentors, conscious marketing, and shares a new dystopian poem about algorithms, longing, and the moon. If you’re a creative, a brand-builder, or just a sensitive human trying to make honest work in a noisy world, this one’s for you.


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  • “Great content isn’t random. It’s rooted in story.”

  • “Rebranding can shift an entire culture—that’s why I love it and respect it.”

  • “The best art might have an audience, and it might not. The best art is authentic.”

  • “I hope your purchases are about expansion—being more you—not patching a void someone sold you.”

  • “If I’m the only voice in your life that says ‘keep going,’ then lean on that. I believe in you.”

  • “Showing up for yourself regularly is hard. If it feels hard, it’s because you’re doing something hard—and that’s okay.”



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tell me more about thatBy Liz Karamavros