In this episode of the Phoenix Business Brief, Brian Hyde interviews ShaRon Rea, communication strategist and founder of the C.O.R.E. Communication Lab. Rea emphasizes that effective communication starts with self-awareness and offers a unique approach through her "laboratory" model, where individuals explore their communication styles and learn to "Create connection, Own your voice, Respect differences, and Engage new patterns." She provides practical advice for navigating various communication scenarios, including difficult conversations and digital interactions, and introduces her new initiative, "Communicating Through Your Feminine Archetypes," aimed at empowering women. Rhea highlights the transformative power of self-discovery in communication, leading to increased confidence and more meaningful interactions.