In this episode, I’m pleased to have Ashley Steinberger, marketing and business development manager at Cuddy & Feder LLP, on the podcast. Ashley shares her experience as a solo marketer handling personal branding strategies for a regional full-service real estate firm with 37 attorneys in White Plains, NY. We discuss rebranding of the firm, building personal brands for attorneys, and leveraging LinkedIn for business development. Ashley also talks about the challenges of managing marketing tasks as a solo marketer for such a large firm.

In this Episode I delve into the critical stage of hiring a marketer for law firms, especially small firms on a growth trajectory. Discover why a dedicated marketer is essential for your firm's growth, what roles and responsibilities they should handle, and the key qualities to look for in an ideal candidate. Learn about the importance of finding someone who can create, not just manage, and why technical aptitude and entrepreneurial spirit are valuable traits. If you're considering hiring a marketer or want to refine your current marketing team, this episode is a must-watch. Book a consult with me to get a comprehensive list of marketing responsibilities tailored for law firms. And Follow Sharp Cookie for more Marketing Tips

In this episode, I'm pleased to be joined by Amy May from May Media. Amy shares her expertise in digital marketing for law firms, focusing on the evolving complexities of SEO, video content, AI in marketing, and project management solutions. Learn about Amy's innovative strategies and tools to enhance your firm's digital presence. Follow Sharp Cookie to get tips on implementing these advancements for a successful legal practice.

In this episode, I'm pleased to be joined by Jim Parrish from the Parrish Law Firm. Jim shares his journey in the legal industry and discusses how implementing Key Performance Indicators (KPIs) has helped streamline operations, improve case management, and grow his business. Learn about Jim's unique approach to balancing work and personal life, the importance of treating a law practice as a business, and the future of nearshore talent in legal marketing. Follow Sharp Cookie to get more insights on optimizing your legal practice.

In this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his insights on the importance of effective marketing for law firms. We dive into the significance of hiring operational and marketing personnel, leveraging data for targeted strategies, and the evolving role of AI in the legal industry. Ryan also highlights the value of community marketing and exceptional client service. Follow Sharp Cookie to stay updated with more tips and strategies for legal marketing success.

In this episode, I'm pleased to be joined by Steven Galli from Hennessy Digital. Steven shares his insights on how AI is transforming SEO, providing innovative marketing ideas, and optimizing SEO strategies for law firms. Learn about Steven's journey into SEO, the top concerns law firms have about digital marketing, and practical tips to improve your law firm's online presence. Follow Sharp Strategy Sweet Success for expert advice on leveraging AI and SEO for legal marketing.

In this episode, I'm joined by Annette Choti, an attorney and founder of the marketing agency Law Quill. Annette discusses her journey from practicing law to starting her own agency, which focuses on providing ethical and effective marketing solutions for law firms. We dive into important topics such as the pitfalls of predatory legal marketing agencies, the evolution of marketing strategies with AI and search engine changes, and best practices for law firms on social media. Follow Sharp Cookie to learn how to navigate the complex world of legal marketing successfully.