Before you clean house in your marketing department, hit play. In this solo episode of Sharp Strategies, Sweet Success, fractional CMO Tifiny Swedensky breaks down why so many law firm marketing teams struggle to deliver results—and why the problem might not be the person you hired, but the role you’ve put them in.Whether you’ve got a solo marketing coordinator or a lean in-house team, this episode will help you understand how to structure your department for better outcomes without hiring a full-time CMO or pouring more money into underperforming campaigns.Tifiny shares hard-earned insights from years of leading legal marketing teams and offers a clear roadmap for turning your existing team into a marketing engine that actually moves the needle.

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In this episode of Sharp Strategies, Sweet Success, I have a fascinating conversation with Rory Safir, an accomplished DUI defense attorney in Florida. We dive deep into his unconventional yet effective approach to LinkedIn marketing, emphasizing authentic engagement over rigid strategies. Rory shares his successes with Google local service ads and direct mail campaigns, providing valuable insights for criminal defense attorneys looking to generate leads and grow their practices. We also explore Rory's advanced certifications and expertise in forensic science, which add significant value to his DUI defense services. Follow along to learn how specialized marketing and continued education can set your legal practice apart from the competition. Don't miss this episode if you're keen on leveraging LinkedIn and other marketing techniques for your law firm!

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In this episode, I'm joined by Andrew Ayers, an esteemed attorney with a focus on estate planning and small business transactions, to discuss innovative legal marketing strategies. Andrew shares valuable insights on handling weird comments on social media, engaging clients through a YouTube channel, and the nuances of working with small business legal documents. He emphasizes the importance of legal preparedness for business owners and how his team uses various AI tools for efficiency. We also delve into his approach to generating and nurturing referrals, managing his team, and the benefits of AI in streamlining office tasks. Follow Sharp Strategy Sweet Success to learn how to enhance your legal practice with these advancements.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

In this episode, I'm joined by Michele Feilmeier, Marketing Director at Steffens Law Firm in Nebraska. Michele shares her recent success with a Facebook and Instagram campaign promoting a free ebook, revealing how they've acquired 20 leads in just two weeks. We discuss the intricacies of legal marketing, Michele's transition from healthcare to law, and the importance of handling paid ads and reviews in-house. Michele also gives insights into engaging content creation on TikTok and the significant impact of local service ads (LSAs). Tune in to hear about practical strategies to boost your law firm's marketing efforts.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

In this episode, I'm pleased to be joined by Megan Grothman from Rankings.io. Megan shares her insights on how law firms can thrive in the competitive landscape of digital marketing, particularly with the aid of AI and SEO. We explore the importance of client reviews, local optimization, and community engagement. Megan explains how new technologies and strategies can level the playing field for smaller firms and underlines the significance of a client-first culture in obtaining reviews. We also discuss the shifting trends in communication preferences, from email to texting, and how law firms can adapt to these changes for better client interactions. Follow Sharp Cookie to learn how to implement these advancements for a successful legal practice.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

In this episode, I am pleased to be joined by Seth Price of Price Benowitz and BluShark Digital. Seth shares his insights on the evolving landscape of law firm marketing, the importance of local search, and the challenges of maintaining a competitive edge in SEO. We delve into the impact of AI on search traffic, the nuances of online reviews, and the strategic use of Google Ads. Seth also discusses the significance of effective intake management and offers advice on leveraging social media authentically. If you're looking to elevate your law firm's marketing strategy, Follow Sharp Cookie for more marketing tips!              

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

In this episode, I talk with Michael DeLong, owner of Paperback Experts. Michael shares his marketing philosophy that people buy who you are more than what you do, and explains how he helps attorneys and business owners bring their personal stories to life through unique books. Michael provides a three-and-a-half-minute bio covering his journey from marketing in radio to creating his own marketing consulting firm. We discuss the importance of personal branding, establishing trust, and leveraging one's story in marketing. Follow Sharp Cookie to get actionable tips on how to make your marketing efforts more effective by telling your unique story. 

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

In this episode of Sharp Strategy Sweet Success, I'm thrilled to be joined by Jay Berkowitz from 10 Golden Rules. Jay shares his journey from working with big brands like McDonald's and Coca-Cola to leading a pioneering SEO and digital marketing company. We dive into the evolution of SEO, the importance of Google Maps, and cutting-edge AI strategies for legal practices. Jay also offers insights on optimizing for AI-generated search results and the crucial aspects of attracting, converting, and maintaining leads in the competitive landscape of digital marketing for law firms. Follow Sharp Cookie to explore these advancements and elevate your digital marketing game.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

In this episode I'm pleased to be joined by Nicole Rego, Marketing Director of Monteforte Law in Boston. Nicole shares her innovative and creative marketing strategies, such as personalized referral projects and leveraging social media for engagement. Learn about Nicole's journey into legal marketing, the importance of creativity in estate planning, and effective tools to enhance client experience. Follow Sharp Strategy Sweet Success for insights on successful legal practice marketing.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

In this episode, I’m pleased to have Ashley Steinberger, marketing and business development manager at Cuddy & Feder LLP, on the podcast. Ashley shares her experience as a solo marketer handling personal branding strategies for a regional full-service real estate firm with 37 attorneys in White Plains, NY. We discuss rebranding of the firm, building personal brands for attorneys, and leveraging LinkedIn for business development. Ashley also talks about the challenges of managing marketing tasks as a solo marketer for such a large firm.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe