The Product Launch Podcast

Sharpening your Marketing Axe with Creative’s Ben LeDonni

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Ben LeDonni is the Founder and CEO of Creative MMS based in Philly.  Creative works as a partner to marketing execs and marketing directors who have had trouble reaching their audience with the same tactics that have worked in the past and help them innovate in reaching their audience and generating sales through digital channels.  On this episode of Product Launch, here are some of that Ben and I will discuss.

  • What Abe Lincoln's famous quote about axe sharpening means for marketing your business
  • How to identify the personas relevant to your business
  • Stop focusing on features, focus on problems first
  • Find the pain and solve it
  • Share your ideas with anyone that will listen
  • Qualitative data is your friend, get as much of it as possible
  • Testing your following before building a product
  • Thinking about product marketing as dollar-cost averaging

    • Resources

    • SpyFu
    • Answer the Public
    • Google Trends
    • Creative MMS Website

      • Connecting with Ben

      • Anyone who is looking to build an audience or grow their business should email Ben at [email protected]

        • Free Email Course

        • How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas


        Connect with Sean

        • Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
        • Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/


        Notes generated by Podcast Show Notes  (podcastshownotes.ai)

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        The Product Launch PodcastBy Sean Boyce
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