Join Sarah and Sabrina as they have a heart-to-heart about the importance of DEI in the beauty industry with Avantha Arachchi, COO of A-Frame brands. This conversation is a really *passionate* one, they will get into:

• How the beauty industry’s lack of inclusivity is impacting consumers on a personal level
• Understanding that transparency is the gateway to personalization and reshaping diverse customers’ interactions with beauty products
• Identifying where beauty brands are missing the mark and addressing opportunities for more inclusivity
• Spilling the tea on celebrity brands and how you can tell if they’re passionate about their brand

Thank you for listening and thank you Avantha for joining us this episode! Stay tuned for the next Full Stack Beauty episode and follow @LandingInternational and @ClearForMe.

Follow Avantha at @beautynbullets

Learn more about A-Frame brands at https://www.aframebrands.com/

Join us and be part of change at the Voices of Beauty Summit! Use code FULLSTACK20 to save 20% off your ticket purchase! Visit voicesofbeautysummit.com and apply at checkout.

[00:00] Introductions and catch up

[02:09] Avantha shares her background

[03:25] Learning about A-Frame Brands and the role Avantha plays as COO

[05:30] How Avantha navigates straddling both supply chain, processes, and product development as COO

[08:19] Unpacking Avantha’s point of view on how the beauty industry’s lack of inclusivity impacts consumers on a personal level

[11:15] Understanding why historically people think about what the majority needs instead of what their actual consumers want

[12:30] The similarities between the beauty industry and entrepreneurship

[14:13] Recognizing that there are changing demographics and industries are not reflecting those changes in their products

[14:45] Answering the question: Does transparency and more education reshape diverse customers' interactions with beauty products?

[16:08] The importance of transparency in beauty products and how ClearForMe is paving the way for consumers

[17:34] Where Avantha feels brands are missing the mark and addressing the biggest opportunity they have to be more inclusive

[18:52] How Landing is incorporating education to empower store associates so they are equipped with the right tools when interacting with customers from all backgrounds

[20:19] Thoughts on celebrity brands and how celebrity brands at A-Frame are using their platform to amplify the needs of the diverse customer

[22:30] How Dwyane Wade is setting the bar when it comes to transparency and celebrity brands

[25:21] Sharing the best strategies A-Frame uses to ensure diverse voices are represented

[27:22] Avantha will be speaking about reaching the diverse customer at the Voices of Beauty Summit

[28:16] Sarah and Sabrina share their quotes for the episode