Shaun is the Action Sports Director for PureKana and he works closely with some of the top action sports athletes in the world. He talks about what he believes sponsors should be doing for their riders and how he goes about picking riders to sponsor. Shaun and I also go in-depth about where we believe the future of action sports is going and how social media has been changing the game.

Socials:

@purekanaactionsports

@purekana

@outlook_industries

@trevorjohnson_sa