What happens when a police officer and military veteran builds a fast-growing coffee company rooted in purpose, culture, and community?

In this episode of The People Playbook Podcast, Jason Taylor sits down with Shawn Black, Founder of Sheepdog Brew Company, to unpack how frontline leadership lessons from policing and the military shaped the way he builds teams, earns trust, and scales a values-driven business.

Shawn shares the transition from public service to entrepreneurship, why culture must be lived and not just preached, and how putting the customer first can become a company’s biggest competitive edge.

This is a powerful conversation for founders, leaders, and anyone building something that matters.

What You’ll Learn:

•  Why smooth is fast when scaling a business 
•  How trust and clarity drive team performance 
•  The danger of hypocrisy in leadership 
•  Why culture starts with everyday behaviour 
•  How purpose can become a true growth strategy 
•  Advice for founders building something meaningful