In this episode, we sit down with Shawn Butler, founder of Relevant and Marketing Director at BYU. Shawn is a seasoned marketing strategist, educator, and storyteller with deep experience in branding, communication, and helping organizations clarify their message and connect more effectively with their audiences.

We dive into his journey through business and education, the principles behind powerful messaging, and how authenticity and clarity can completely transform the way ideas spread. Shawn also shares insights from his work leading marketing initiatives at BYU and building Relevant, along with practical wisdom for entrepreneurs, creators, and anyone looking to sharpen their voice in today’s digital world.

Whether you’re a content creator, business owner, or just trying to communicate better, this conversation will challenge the way you think about storytelling, strategy, and impact.