Ep. 261 Shawne "Lights Out" Merriman

Ever wondered what's truly ailing the Dallas Cowboys when crunch time hits? NFL great Shawne Merriman joins me to dissect the enigmatic Cowboys' tendency to fumble at the goal line of success. Through a no-holds-barred conversation, we scrutinize everything from Jerry Jones' top-down approach to the team's culture, to Dak Prescott's ability to quarterback under pressure. It's not just about calling plays on the field; we're looking at the entire playbook of a storied franchise struggling to reclaim its former glory.

Transitioning from the clash on the gridiron to the battles in the cage, I open up about my foray into the MMA world, revealing the trials and triumphs of cultivating the Lights Out brand in an industry that's as unforgiving as the sport itself. Taking pages from the playbooks of Dana White and Vince McMahon, I share the key moves in promoting combat sport events and the relentless drive needed to make an organization thrive amidst giants. It's not just about the fighters throwing punches; it's about the strategic maneuvers that make an event come alive and resonate with fans.

As the final buzzer sounds, we go deep into the impact of star athletes and the entertainment value they bring, both inside and outside the arena. From Jake Paul's knockout entry into boxing to the shift in football players' financial decisions, we dissect the evolving sports landscape. And yes, I'll even lay my Super Bowl predictions on the line, including a dark horse that might just gallop to the front of the pack. It's more than just a game – it's a glimpse into the future of sports as both a passion and a profession. Join us for an episode that tackles the hard realities of sports, the business that envelops it, and the legends who live it.

--------- EPISODE CHAPTERS ---------

(0:00:09) - Dallas Cowboys' Struggles and Potential Changes

(0:12:26) - Starting and Growing an MMA Organization

(0:22:46) - Time and Sponsorships in Combat Sports

(0:28:53) - MMA's Growth

(0:32:24) - Fighter Pay and Sport Impact

(0:37:23) - Boxing and Football as Sports Careers

(0:47:48) - Super Bowl Predictions and Excitement

---

Support this podcast: https://podcasters.spotify.com/pod/show/action-junkeez/support