Shayla was a professional cheerleader for a leading sports team in the USA, cheerleading is a sport in its own right and Shayla relied on high energy, high caffeine drinks to keep her going. The acidic nature of these drinks led to her developing a stomach ulcer…but she loves coffee. Enter Shay Latter Coffee!So she decided to find a solution to her pain and developed a coffee that doesn’t hurt stomach linings and it also has another secret ingredient, volcanic ash. We love our female food entrepreneurs and Shayla’s story and route to market will inspire someone who also a pain to address and can develop healthier food options.