Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; ShopperTrak launches Advanced Analytics offering; Indoo.rs releases “SLAM” engine. Resources from Unacast and Samsung.

This Week in Location Based Marketing Episode 270

Recorded: February 1, 2016

Hosts: Rob Woodbridge & Asif Khan

(see all the episodes)

 

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Show Notes:

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Top stories of the week

sponsored by Samsung

1. AisleLabs partners with the Miami Heat 6:54

2. Retailers urged to create “CCTV-like” symbol 9:07

3. Coors Light – Hear the Street Playlists 14:04

4. ApplePay coming to Wells Fargo and BoA ATMs 18:00

5. UberRush for Nordstrom 21:17

Resources:

Unacast – beacons on track to hit 400M 27:45

Closing retail sales In-store: Fight back with mobile 28:55

Member News

1. PeopleCount launches PlacesCount 32:00

2. Best Buy’s “scan to shop” with Slyce 33:40

3. ViaDirect partners with Broadsign 34:50

4. ShopperTrak launches “Advanced Analytics” 35:50

5. Indoo.rs releases “SLAM” engine 37:00

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