In this episode of The Six Sells Podcast, Shazia Ginai from Lumen Research joins Mike Nicholson in the studio to talk about how attention, when measured and understood properly, drives meaningful outcomes for brands through the interplay of media, creative, and human behaviour.

Shazia also talked about:

Why marketers should revisit whether their metrics are giving them the right answers.

Storytelling as a driver of attention, memory, and action.

Balancing media and creative effectiveness as a “marriage made in heaven.”

The roles of media formats as “furnishers” or “light switches” in the brand rooms in your brain (this analogy alone is worth tuning in for).

All previous episodes of The Six Sells Podcast can be found at www.sixsells.co.uk/blog