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She Bought a Boutique Because She Couldn't Let It Close
What happens when a 30-year PR veteran walks into a luxury consignment store — and ends up buying the whole business?
Beth McRae runs two completely different businesses: The McRae Agency (PR and marketing) and High Society Resale Boutique in Scottsdale, Arizona. She bought the boutique because she was a loyal customer who couldn't bear to see it close down.
In this episode, Beth shares how she balances both businesses, why blogs outperform product pages for ad returns, how she turned Instagram and TikTok Lives into weekly community events, and why her team "doesn't even need her" anymore.
Whether you're running one business or thinking about starting a second, this conversation will change how you think about marketing, delegation, and following what you love.
Subscribe for more: https://www.youtube.com/@the_jo_show
______________
CONTACT JO:
Feedback → give feedback to Jo: [email protected]
Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/
CONNECT WITH BETH:
LinkedIn → https://www.linkedin.com/in/beth-mcrae-mba-3914522/
The McRae Agency → https://themcraeagency.com
High Society Resale Boutique → https://highsocietyresale.com
📋 CHAPTERS
00:00 — "That's how you end up owning a women's clothing store"
00:11 — Meet Beth McRae: PR veteran turned boutique owner
00:47 — How Beth accidentally bought a boutique
03:27 — The transition from customer to owner
04:32 — Starting from scratch with no retail experience
06:36 — Building the marketing flywheel: blogs, email, social, SEO
08:10 — Why blog posts outperform product pages for ad ROAS
09:57 — Instagram and TikTok Lives as weekly events
12:35 — Building a team that doesn't need you
13:51 — Balancing two completely different businesses
17:20 — Customer service philosophy and "falling on the sword"
19:20 — Luxury consignment meets sustainability
21:03 — What Beth would tell her younger self
24:35 — The smile philosophy: choosing kindness in business
27:29 — Wrap up
#luxury consignment #PR agency #women in business #boutique owner #ecommerce marketing #small business podcast #scottsdale arizona # resale boutique #marketing flywheel #blog marketing #instagram live strategy #tiktok live selling #delegation tips #running two businesses #the jo show #jomckee #bethmcrae #sustainable fashion #content marketing
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By Jo McKeeWhat happens when a 30-year PR veteran walks into a luxury consignment store — and ends up buying the whole business?
Beth McRae runs two completely different businesses: The McRae Agency (PR and marketing) and High Society Resale Boutique in Scottsdale, Arizona. She bought the boutique because she was a loyal customer who couldn't bear to see it close down.
In this episode, Beth shares how she balances both businesses, why blogs outperform product pages for ad returns, how she turned Instagram and TikTok Lives into weekly community events, and why her team "doesn't even need her" anymore.
Whether you're running one business or thinking about starting a second, this conversation will change how you think about marketing, delegation, and following what you love.
Subscribe for more: https://www.youtube.com/@the_jo_show
______________
CONTACT JO:
Feedback → give feedback to Jo: [email protected]
Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/
CONNECT WITH BETH:
LinkedIn → https://www.linkedin.com/in/beth-mcrae-mba-3914522/
The McRae Agency → https://themcraeagency.com
High Society Resale Boutique → https://highsocietyresale.com
📋 CHAPTERS
00:00 — "That's how you end up owning a women's clothing store"
00:11 — Meet Beth McRae: PR veteran turned boutique owner
00:47 — How Beth accidentally bought a boutique
03:27 — The transition from customer to owner
04:32 — Starting from scratch with no retail experience
06:36 — Building the marketing flywheel: blogs, email, social, SEO
08:10 — Why blog posts outperform product pages for ad ROAS
09:57 — Instagram and TikTok Lives as weekly events
12:35 — Building a team that doesn't need you
13:51 — Balancing two completely different businesses
17:20 — Customer service philosophy and "falling on the sword"
19:20 — Luxury consignment meets sustainability
21:03 — What Beth would tell her younger self
24:35 — The smile philosophy: choosing kindness in business
27:29 — Wrap up
#luxury consignment #PR agency #women in business #boutique owner #ecommerce marketing #small business podcast #scottsdale arizona # resale boutique #marketing flywheel #blog marketing #instagram live strategy #tiktok live selling #delegation tips #running two businesses #the jo show #jomckee #bethmcrae #sustainable fashion #content marketing