In this episode of Sweat, Strategy, and Success, we explore the dynamic world of celebrity and influencer partnerships with veteran marketing expert Jenny Bai. Discover how brands can leverage the power of micro, macro, mega, and celebrity influencers to enhance their market presence and engage with Chinese consumers effectively. Jenny shares her extensive experience in navigating the unique cultural and digital landscape of China, offering practical insights on building authentic connections and crafting compelling brand narratives. Tune in to learn about the strategies that drive successful influencer collaborations and unlock new growth opportunities in one of the world's most influential markets.

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