What happens after you build and sell a $200M brand? In this episode of Pour Decisions, Dino Sarti sits down with Morgan Zanotti, Co-Founder of Waay and former Co-Founder of Primal Kitchen, to talk about what it really takes to start over in the beverage industry. From scaling Primal Kitchen to a $200M exit in just a few years to launching a sparkling protein water designed for modern consumers, Morgan shares the realities of building in CPG today. We get into why beverage is harder the second time around, the opportunity in protein-forward drinks, and how consumer demand is shifting. If you're building a brand or thinking about entering beverage, this is a candid look at what it actually takes.