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She Closed Game-Changing Deals at TikTok — Here's What Nobody Tells You
The answer to the reverse Turing Test is: OLIVIER
Important Links
Abdelaziz Musa (Host) – LinkedIn
Cherine Magora (Guest) – LinkedIn
The Impact Lab – www.theimpactlab.store
Cush Digital – www.cush.digital
Sponsor: Heaven Learning Academy – heavenlearningacademy.com
Contact the Podcast – [email protected]
Keywords
partnership management, empathy, AI in education, career advice, motherhood, strategic partnerships, personal growth, success stories, networking, business development
Summary
In this episode of The Impact Lab, I sit down with Cherine Magora — a friend, a force of nature, and one of the most impactful people working in strategic partnerships today.
We talk about what makes a great partnership truly work — and why you should never try to sell one. We dig into the mechanics of trust, empathy, and co-creation, from launching TikTok's telco strategy in Africa to fighting music piracy with Deezer. But we also get personal — navigating ambition while raising children, including a son with special needs, and how AI is reshaping the way we think about learning.
This episode is equal parts career roadmap and human story — a must-listen for anyone serious about partnerships, leadership, or parenting in the modern world.
And if you haven’t already, visit theimpactlab.store to get The AI Trap — a free training program designed to help you master AI as a superpower, not a crutch.
Takeaways
A real strategic partnership is a long-term relationship, not a transaction
You co-create partnerships, you don’t sell them
Empathy is a business tool — and it can be trained
Balancing career and motherhood takes relentless adaptability
AI isn’t a threat — it's a tool. Use it before it uses you
Being human is still your most valuable skillset
Long-term success in partnerships is built on mutual benefit
Don’t chase perfection, chase progress
Real relationships are the shortcut to everything
Learn fast, learn often, and stay humble
Chapters
00:00:00 – Introduction to Cherine's Journey
00:03:10 – Building Strategic Partnerships
00:06:04 – The Role of Empathy in Business
00:09:06 – Success Stories in Partnership Management
00:12:01 – Balancing Career and Motherhood
00:18:17 – The Impact of AI on Education
00:22:10 – Advice for Aspiring Partnership Managers
00:27:08 – Cherine's Current Excitements
00:35:12 – Closing Thoughts & Contact Info
View all episodes
By Aziz MusaThe answer to the reverse Turing Test is: OLIVIER
Important Links
Abdelaziz Musa (Host) – LinkedIn
Cherine Magora (Guest) – LinkedIn
The Impact Lab – www.theimpactlab.store
Cush Digital – www.cush.digital
Sponsor: Heaven Learning Academy – heavenlearningacademy.com
Contact the Podcast – [email protected]
Keywords
partnership management, empathy, AI in education, career advice, motherhood, strategic partnerships, personal growth, success stories, networking, business development
Summary
In this episode of The Impact Lab, I sit down with Cherine Magora — a friend, a force of nature, and one of the most impactful people working in strategic partnerships today.
We talk about what makes a great partnership truly work — and why you should never try to sell one. We dig into the mechanics of trust, empathy, and co-creation, from launching TikTok's telco strategy in Africa to fighting music piracy with Deezer. But we also get personal — navigating ambition while raising children, including a son with special needs, and how AI is reshaping the way we think about learning.
This episode is equal parts career roadmap and human story — a must-listen for anyone serious about partnerships, leadership, or parenting in the modern world.
And if you haven’t already, visit theimpactlab.store to get The AI Trap — a free training program designed to help you master AI as a superpower, not a crutch.
Takeaways
A real strategic partnership is a long-term relationship, not a transaction
You co-create partnerships, you don’t sell them
Empathy is a business tool — and it can be trained
Balancing career and motherhood takes relentless adaptability
AI isn’t a threat — it's a tool. Use it before it uses you
Being human is still your most valuable skillset
Long-term success in partnerships is built on mutual benefit
Don’t chase perfection, chase progress
Real relationships are the shortcut to everything
Learn fast, learn often, and stay humble
Chapters
00:00:00 – Introduction to Cherine's Journey
00:03:10 – Building Strategic Partnerships
00:06:04 – The Role of Empathy in Business
00:09:06 – Success Stories in Partnership Management
00:12:01 – Balancing Career and Motherhood
00:18:17 – The Impact of AI on Education
00:22:10 – Advice for Aspiring Partnership Managers
00:27:08 – Cherine's Current Excitements
00:35:12 – Closing Thoughts & Contact Info