Today we speak with Greg Matusky, CEO & Founder, Gregory FCA Public Relations. He talks about being a young PR professional. 

We learn how Auntie Anne Beiler, founder of the famous pretzel franchise, brilliantly managed a potential scandal by revealing her own past mistakes before they could be used against her.

• Auntie Anne grew up connected to the Amish community in Pennsylvania
• Her hand-rolled soft pretzel recipe allegedly came through divine inspiration, creating a wholesome origin story
• Secured an appearance on The 700 Club with Pat Robertson to share her story
• Unexpectedly revealed a scandalous past involving an affair with a pastor and church fraud
• Strategically shared her dark past publicly so it couldn't be weaponised against her later
• Demonstrated the PR principle that "if you put bad news out, it can never be used against you"
• The business now has approximately 1,200 franchises globally

Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈

Follow Chris Norton:
X, TikTok, LinkedIn

Follow Will Ockenden:
LinkedIn

Follow The Show:
TikTok, YouTube