Join us on She Did So I Can as we sit down with Natasha Hatherall-Shawe, Founder and CEO of TishTash Communications, to explore entrepreneurship, resilience and building a purpose-led brand in the world of PR. Originally from the UK and now based in Dubai, Natasha founded TishTash Communications in 2012, growing it into a leading beauty and lifestyle PR agency across the MENA region. With over 25 years of experience and a PhD in consumer psychology from the University of Exeter, she combines strategic thinking with authentic storytelling to drive real impact.From building a multi-million-dollar business to championing women’s empowerment and ethical PR practices, her journey reflects ambition, innovation and determination.We explore:• Scaling a business in a competitive industry• Leading with authenticity• Turning passion into long-term impactAn inspiring conversation about courage, growth and carving your own path.Subscribe to She Did So I Can on Spotify, Apple Podcasts, YouTube, and all major platforms