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She Failed for 10 Years. Then Changed ONE Thing. Now Author S Usher Evans Makes 6 Figures.
26 books. $35K in debt. $100/month. Then one pivot set her on a path to becoming a six figure author.
S. Usher Evans spent 10 years learning what doesn't work in self-publishing so she could finally figure out what does. In this episode, she breaks down the book marketing strategy, Amazon ads approach, and genre research that turned her writing career around — and what she looks for when an indie author tells her their books aren't selling.
If you're self-publishing and wondering why your books aren't gaining traction, this conversation will change how you think about everything from your cover design to your ad spend to your entire publishing strategy.
In this episode, we cover:
- The #1 thing she'd tell new writers before they even start writing
- Why "write what you want" is bad business advice
- How she runs Amazon and Facebook ads profitably
- The cover mistake she sees almost every struggling author make
- Why her best series took off and her award-winning series flopped
- How she writes 7-8 books a year in 4 hours a day
- And LOTS more
00:00:00 - Intro
01:44 - The #1 thing new writers need to do first
05:50 - The ONE time she followed genre rules (and made six figures)
08:22 - How she blew up her life to become a writer
11:16 - From $100/month to $2,000 overnight
14:22 - Was it luck or strategy?
27:47 - Why niching down matters more than you think
34:14 - The spreadsheet that runs her entire business
50:46 - The cover mistake that's killing your sales
1:03:34 - How to run Amazon ads without burning money
Connect with S. Usher Evans:
🌐 susherevans.com
---
If you enjoy the episode, be sure to like, subscribe on YouTube, or leave a rating or review on your podcast app of choice.
🎥 Subscribe on YouTube
🎧 Listen on Your Favorite Podcast App
Check out our latest deals and offerings to help you grow your author business and to help support the show: pintandportal.com/deals
---
📚 Sponsor: Publisher Rocket
https://publisherrocket.cartknox.com/buy-rocket?aff=442
Join over 117,000+ serious authors using Publisher Rocket to sell more books.
Publisher Rocket has a vast array of tools including:
✅ Keyword Search - Uncover hidden gems and profitable keywords to maximize your book's visibility
✅ Category Search - Dive deep into Amazon's 19,000+ categories and find the perfect fit for your book
✅ Competition Analyzer - Peek behind the curtain and discover your rivals' sales, rankings, and strategies
✅ Amazon Keywords Generator - Save hours of tedious research with thousands of auto-generated keywords
Find out more at: https://publisherrocket.cartknox.com/buy-rocket?aff=442
---
💰 WISE
Make your money work worldwide, for less.
Send, spend and get paid — 40 currencies, all at your fingertips.
Sign up for Wise and get your first international transfer (up to $800 CAD or ~$550 USD) FREE.
Check out WISE today
---
Media Credits
Theme Song: Commercial Rock by StudioKolomna (Envato License)
Background Music: Soft Chill Background by sonicscope (Envato License)
Stock Video: Licensed via Envato
Affiliate Disclosure: Some links may be affiliate links. Using them costs you nothing extra and helps support the show.
© Herman Steuernagel The Pint & Portal Podcast
View all episodes
By Herman Steuernagel26 books. $35K in debt. $100/month. Then one pivot set her on a path to becoming a six figure author.
S. Usher Evans spent 10 years learning what doesn't work in self-publishing so she could finally figure out what does. In this episode, she breaks down the book marketing strategy, Amazon ads approach, and genre research that turned her writing career around — and what she looks for when an indie author tells her their books aren't selling.
If you're self-publishing and wondering why your books aren't gaining traction, this conversation will change how you think about everything from your cover design to your ad spend to your entire publishing strategy.
In this episode, we cover:
- The #1 thing she'd tell new writers before they even start writing
- Why "write what you want" is bad business advice
- How she runs Amazon and Facebook ads profitably
- The cover mistake she sees almost every struggling author make
- Why her best series took off and her award-winning series flopped
- How she writes 7-8 books a year in 4 hours a day
- And LOTS more
00:00:00 - Intro
01:44 - The #1 thing new writers need to do first
05:50 - The ONE time she followed genre rules (and made six figures)
08:22 - How she blew up her life to become a writer
11:16 - From $100/month to $2,000 overnight
14:22 - Was it luck or strategy?
27:47 - Why niching down matters more than you think
34:14 - The spreadsheet that runs her entire business
50:46 - The cover mistake that's killing your sales
1:03:34 - How to run Amazon ads without burning money
Connect with S. Usher Evans:
🌐 susherevans.com
---
If you enjoy the episode, be sure to like, subscribe on YouTube, or leave a rating or review on your podcast app of choice.
🎥 Subscribe on YouTube
🎧 Listen on Your Favorite Podcast App
Check out our latest deals and offerings to help you grow your author business and to help support the show: pintandportal.com/deals
---
📚 Sponsor: Publisher Rocket
https://publisherrocket.cartknox.com/buy-rocket?aff=442
Join over 117,000+ serious authors using Publisher Rocket to sell more books.
Publisher Rocket has a vast array of tools including:
✅ Keyword Search - Uncover hidden gems and profitable keywords to maximize your book's visibility
✅ Category Search - Dive deep into Amazon's 19,000+ categories and find the perfect fit for your book
✅ Competition Analyzer - Peek behind the curtain and discover your rivals' sales, rankings, and strategies
✅ Amazon Keywords Generator - Save hours of tedious research with thousands of auto-generated keywords
Find out more at: https://publisherrocket.cartknox.com/buy-rocket?aff=442
---
💰 WISE
Make your money work worldwide, for less.
Send, spend and get paid — 40 currencies, all at your fingertips.
Sign up for Wise and get your first international transfer (up to $800 CAD or ~$550 USD) FREE.
Check out WISE today
---
Media Credits
Theme Song: Commercial Rock by StudioKolomna (Envato License)
Background Music: Soft Chill Background by sonicscope (Envato License)
Stock Video: Licensed via Envato
Affiliate Disclosure: Some links may be affiliate links. Using them costs you nothing extra and helps support the show.
© Herman Steuernagel The Pint & Portal Podcast