<p>On our second episode of Sport Is Not a Dirty Word, we sat down with Larnia, the founder of outdoor clothing and lifestyle brand Ryde, to talk about the reality of starting a business, rediscovering wild swimming after a mental health crisis and thoughts on what it means to be a woman in 2024.</p>

On our second episode of Sport Is Not a Dirty Word, we sat down with Larnia, the founder of outdoor clothing and lifestyle brand Ryde, to talk about the reality of starting a business, rediscovering wild swimming after a mental health crisis and thoughts on what it means to be a woman in 2024.

She Is... Larnia - Founder of Ryde and Wild Swimmer

For too long sport has been synonymous with men and masculinity and while things are changing, the data is still shocking. 1 in 2 teenage girls drop out of sport and in the UK alone 2.4million fewer women than men actually ”enjoy” sport. So many women we spoke with said they didn’t identify with the word sport... so we thought it was time to change the narrative and what sport means for women in 2024! We’ll be talking to normal women, like you, about their experiences of sport, overcoming barriers, how sport has impacted their lives and what it means to be a woman NOW.

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She Is... Larnia - Founder of Ryde and Wild Swimmer

She Is... Larnia - Founder of Ryde and Wild Swimmer