<p>For the third episode of Sport Is Not a Dirty Word (the new podcast from She Is Action), we sat down with Shawnee. As founder of the women's mountain bike clothing company Shred Like a Girl, and all round rad rider, we talked about how covid set the stage for entrepreneurship, sucking at traditional sports and being a woman in the still dominated mountain biking scene. </p>

For the third episode of Sport Is Not a Dirty Word (the new podcast from She Is Action), we sat down with Shawnee. As founder of the women's mountain bike clothing company Shred Like a Girl, and all round rad rider, we talked about how covid set the stage for entrepreneurship, sucking at traditional sports and being a woman in the still dominated mountain biking scene.

She Is... Shawnee Finlayson - Founder of Shred Like a Girl and Rad MTB'er

For too long sport has been synonymous with men and masculinity and while things are changing, the data is still shocking. 1 in 2 teenage girls drop out of sport and in the UK alone 2.4million fewer women than men actually ”enjoy” sport. So many women we spoke with said they didn’t identify with the word sport... so we thought it was time to change the narrative and what sport means for women in 2024! We’ll be talking to normal women, like you, about their experiences of sport, overcoming barriers, how sport has impacted their lives and what it means to be a woman NOW.

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She Is... Shawnee Finlayson - Founder of Shred Like a Girl and Rad MTB'er

She Is... Shawnee Finlayson - Founder of Shred Like a Girl and Rad MTB'er