Kaffy came into C2C with a part-time job, two kids, a singing career + a business she couldn't get off the ground. Seven months later she quit.

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Not because she was desperate to leave - she actually liked the job. But she'd sold out a 10-person group programme before she'd even built it, + the alignment she'd been chasing for years had finally clicked into place. In this episode we get into what actually moved the needle for Kaffy - the identity work, the Personal Brand DNA, why her programme REAL could only ever have been built by her, + what she'd say to a best friend considering joining C2C.

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IN THIS EPISODE:• How Kaffy sold 10 spots on a programme that didn't exist yet• Why the identity work matters as much as the business education• What building a business around your life actually looks like in practice• What Kaffy would say to a best friend considering joining C2C

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