Kirsten had never run a marketing campaign before. We built her first one live in 15 minutes.

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Kirsten's a leadership coach + former deputy head working with senior leaders in schools + multi-academy trusts on mindset, energy + burnout prevention. She knew her audience, had a warm network + a seasonal window coming up fast - she just didn't know how to package it into a campaign. We went live + built the whole thing from scratch. Offer angle, campaign catalyst, channels, content plan + a reverse-engineered anchor date tied to September. If you sell into any sector with a seasonal buying cycle, this one's worth your time.

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Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/

Follow me on Instagram: http://www.instagram.com/chrisjamesonline

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IN THIS EPISODE:

• The 8 campaign catalysts - and which ones work best for a new or beta offer• Why September is a goldmine anchor date for anyone selling into schools• How to use your existing network to get warm intros to decision makers fast• How to reverse-engineer a content plan from your campaign end date

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🧭 Work with me directly: http://www.chris-james.co/c2c

🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training